Advertising: An Effective Promotional Tool for Marketing New Product

Advertising: An Effective Promotional Tool for Marketing New Product

  • DEFINITION AND CONCEPT OF ADVERTISING

Advertising have various definition based on different perception but it all mean the same thing. Dictionary of contemporary English describes advertising as the business of encouraging people to buy goods and services by means o advertisements on television, or in newspapers etc,

  1. Stanton in his book fundamental of marketing advertising consists of all the activities involved in presenting to a group, a non- personal, oral or visual openly sponsored message regarding a product, services or idea. This message called advertisement is disseminated through one or more persons and paid by an identified sponsor.

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An Overview of Advertising

An Overview of Advertising

In the view of Udeanha (1995: 218) advertising is a marketing tool. Which is used to inform and educate a large audience of buyers or customers about an organization, its products or service and to induce them to patronize the organisation that is buy its product.   [Read more…]

The Effects of Advertising on Consumer Buying Behavior

The Effects of Advertising on Consumer Buying Behavior

The encyclopedias Britannica describes advertising as “a form of communication intended to promote the sales of product or services to influence public opinion to gain political support, to advance a particular cause, or elicit some other response desired by the advertising it goes on to say that “it is also used to awaken” enlighten and activate the public at large concerning matters that affect society generally. That above merely stated the obvious that advertising is not only the means by which the existence of goods or services is brought to the knowledge of the public, but also an avenue through which politicians could sell their image to the public ( electorate) in order to the muster popularity which eventually  one give them the desired electrons result, that is, success at the polls. [Read more…]

Advertising – The Impact of Testimonial Use on Advertising

 Advertising – The Impact of Testimonial Use on Advertising

Advertising is a powerful and persuasive machine. It is an exciting, dynamic and fully challenging enterprise. It is a subject that cannot be ignored in our day to day life; infact “a world without advertisement is a bleak world” Awake 1988 Pg 1-6. Advertising is always ahead of us to greet us, Infact it has almost become a thorn in the flesh that the average individual cannot do without. He or she is exposed to several kinds of advertising messages right from the moment he wakes up in the morning until he goes back to bed. [Read more…]

Advertising – The Role of Advertising in Business

Advertising – The Role of Advertising in Business

The competitive nature of Nigerian environment no doubt had compelled the managers of companies to realize that the philosophy of marketing is that a firm makes what it can sell rather than what it can make. [Read more…]