Television Viewing Habits of Nigerian Elites

Television Viewing Habits of Nigerian Elites

The tendency, most of the time especially  in the developing countries, is for media practitioners to package their media contents well.  In doing this, they do not take into consideration their supposedly diverse audience.  This may be as a result of professional ignorance or perhaps taking the audience for granted.  But taking the viewer, listener or reader for granted today is very costly on the part of the communicator. [Read more…]

The Role of the Media in Anti – Corruption Campaign

The Role of the Media in Anti – Corruption Campaign (A Case Study of Nigeria)

Nigeria has become a country playing host to the victory of wrong over light, falsehood over the truth and supremacy of personal irresponsibility over fundamental values. It is a country perpetuating a policy that fails to value human life and cherish human beings above material possession, power and pleasures, it is a place where men and women of honor, experience, credibility and self consciousness have been cut their prime for daring to talk. It is a place where crooks are not protected by the powers-that-be and where leaders are not determined by the citizens. Votes. Without doubt, Nigeria is breeding fraud of corruption. [Read more…]

Communication and Its Problems in Developing Countries

Communication and Its Problems in Developing Countries

In view of the fact that some writers, both prominent and researching students at one time or the other have written on topics relevant to this topic “communication and its problems in developing countries Nigeria as a case study. It therefore, become very imperative that in the course of this research one calls to mind the honest effort of different writers in other to set a theoretical base for our work. Below are the  review of important literature relevant to this topic.
Francis J. Bergin, author of practical communication (second edition). He started his book by giving an unsought into the origin or communication. The word is derived from later and communicate which means “ To share and also French word comments which means “common” [Read more…]

The Role of Modern Technology in Achieving Communication Efficiency in Nigeria

The Role of Modern Technology in Achieving Communication Efficiency in Nigeria

To critically examine  the role of modern technologies in achieving communication efficiency in Nigeria, there is need for one to know that at the very beginning, human interactions cum communications are limited to tiny hamlets where the individuals found themselves.  So, as the human population began to increase and spread all over the surface of the earth, reaching out to people in divers areas  became a near-impossibility.  Before  now, factors like geographical isolation, low level of technology, and awareness of the outside world, among others, combined to frustrate the process of mass communication. [Read more…]

The Role of Electronic Media in the Crusade against Religious Intolerance in Nigeria

The Role of Electronic Media in the Crusade against Religious Intolerance in Nigeria

Since primordial times. the major concern of man has been self preservation. He desire above all things security, that is a feeling of well being, contentment  and being at peace with nature (Tukur 200). However, the elusive nature of these values made ,ore complex by the uncertainties of life has motivated man into a perpetual search for reassurance from the supernatural. This is the idea of religion and many religions have sprung up since man’s existence here on earth. However religious influenced  by and influences the society in other words, like after aspect of human existence religious is born out of man’s interaction with his environmental (Nwokoro, 1998) [Read more…]