The Impact of Mass Media Campaign against Aids among Teenagers

 The Impact of Mass Media Campaign against Aids among Teenagers

The literature for this study  was mostly drawn from the existing theories and empirical studies that are related to the subject matter.  The impact of mass media campaign against Aids among the teenagers of Benin City. This study is an attitude or behavioral survey since impact is most time a determinant of attitude or behaviour.  This literature will therefore, focus on efforts of the mass media on the audience.  It is also considered proper and appropriate to review relevant materials on the campaign against AIDS and past studies in the areas mass media campaigns. [Read more…]

Reporters Responsibilities and the Urban – Rural News Imbalances in Nigerian Newspapers

 Reporters Responsibilities and the Urban – Rural News Imbalances in Nigerian Newspapers

In this study, attempts, is made to review some past studies and expressed opinions. Precisely, three sets of literature are reviewed for this study. The first set comprises gate-keeping studies. The second set is made up of studies on rural representation in newspaper, while the third is a study showing imbalance within the country under review. [Read more…]

The Impact of Women in Advertisements in Nigeria

The Impact of Women in Advertisements

This review incorporated matters concerning women’s social roles, motivation and cultural situations in Nigeria and in the world as would tally with the impact of women in TV advertisements. Attempts were made explaining the society’s perception of the impact of women in not only the advertisements but in other relevant fields. This was necessary considering that in the Nigerian society the roles given to women and their general behaviour are extensively guided by society’s social and cultural norms and values in existence. This reflected in the audience’s perceived role and that which the y actually plays in real life situation. [Read more…]

The Socio-Pyschological Views on Morality

The Socio-Pyschological Views on Morality

According to Adeboye (2000) the word “Morals” is used to the sense of relating to the principles of right and wrong in human behaviors. This included honesty, truthfulness and high standard of conduct in sexual and other matters. The above brief explanation means that morality deals with the problems of right and wrong behaviors good and bad conduct or actions (Bedelye 2001) in other words the whole business about morality involves four distinct but inter-related factors which include [Read more…]

Family Planning in Nigeria

Family Planning in Nigeria

Family Planning in Nigeria – Literature review on the role of mass media coverage on family planning programmers for the purpose of study is classified into three categories family planning generally, the role of mass media are the programmes strategies used to persuade the couples and other social related issue which could be categorized with family planning. There is always the need to achieve a balance between the population and available resources to take care of the expanding population. There is basically nothing wrong with a large population. What is wrong and what generate the greatest concern in within the raised population creates unbalanced between population and the resources available to the state. [Read more…]