The Impact of Anti-HIV/AIDS Programmes of ABS Television on the Sexual Habits Of Youths

THE IMPACT OF ANTI-HIV/AIDS PROGRAMMES OF ABS TELEVISION ON THE SEXUAL HABITS OF YOUTHS (A CASE STUDY OF EKWULOBIA AGUATA LOCAL GOVERNMENT AREA)

The chapter of this research work deals excessively with the review of literature of opinions and review that related to this study. This study’s literature is drawn from some existing theories and empirical studies that are related to this topic of study, books in the field of mass communication, psychology, sociology and political science. [Read more…]

Communication Gap: Effect On Organizational Performance

COMMUNICATION GAP: EFFECT ON ORGANIZATIONAL PERFORMANCE (A STUDY OF NNEWI NORTH LOCAL GOVERNMENT AREA SECREATARIAT)

The essential nature of communication is beyond debate in a world bound together by interdependence. Over the past centuries, much have been said and written about the subject communication, its effectiveness, pitfalls and the impact of each situation on organizations. Recent researchers indicates that employees work more effectively and will greater commitment, and job objectives and to objectives of their work, group and the entire business enterprise. [Read more…]

Audience Perception of Female Models in Advertising Messages

AUDIENCE PERCEPTION OF FEMALE MODELS IN ADVERTISING MESSAGES (A STUDY OF “ALWAYS ULTRA” COMMERCIALS) IN ENUGU METROPOLIS.

In an attempt to study this topic “Audience Perception of Female Models in advertising messages (a study of Always Ultra Commercials)”, for the purpose of this study, some relevant literature will have to be examined and from other works that have already been carried out by some schools in a similar areas of studies which can contribute possibly to the understanding of this work. [Read more…]

The Role of Public Relations in Building a Sustainable Corporate Image

THE ROLE OF PUBLIC RELATIONS IN BUILDING A SUSTAINABLE CORPORATE IMAGE: A STUDY OF BENUE STATE INTERNAL REVENUE SERVICE (BIRS)

Concept of Public relations

Public relations is a field of study that has attracted so many definitions; but the numerous definitions have a lot in common. A major reference is that, public relations involve creating mutual understanding between organizations and their public. [Read more…]

Information Technology And The Changing Role Of Mass Media In Nigeria

INFORMATION TECHNOLOGY AND THE CHANGING ROLE OF MASS MEDIA IN NIGERIA

This chapter reviewed the relevant literature as regards information technology and the changing role of mass media in Nigeria. . Their review done in this chapter was derived from textbooks, journals, and unpublished project/research report. [Read more…]

Click To Call Us