Influence Of Product Packaging On Consumer Buying Preference

INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFERENCE (A CASE STUDY OF ABA METROPOLIS)

This chapter presents the view of past and present literature, opinions and contributions of scholars, authors and expects in the field of study, Baridan (2001:1) quoting Funkman (1978:108) asserted that every serious piece of research includes a review of relevant research more extensive in a dissertation, for examples than in a journal article where space is at a premium. [Read more…]

Effect of Television Viewing on the Moral Behaviour of Nigerian Children

EFFECT OF TELEVISION VIEWING ON THE MORAL BEHAVIOUR OF NIGERIAN CHILDREN: (A STUDY OF GAIUS BENTON SCHOOLS)

  The impact of television programmes on children may be neglected by many without knowing that they have great impact on the behaviour of children both mentally, morally, psychologically and even spiritually.

Children grow up to socialize with people around them and television is one of the agents of socialization as a result it is a means through which the attitudes, behaviour, dispositions, opinions of children are formed. [Read more…]

The Effects of Media Programme on Rural Development

THE EFFECTS OF MEDIA PROGRAMME ON RURAL DEVELOPMENT(A CASE STUDY OF ESBS, NU OHA PROGRAMME)

Most of the literature cited in this chapter are from empirical studies by professionals in the field of mass communication and in a few instances, philosophers and psychologists. A number of these studies are published in journalism and mass communication journals and in mass communication [Read more…]

Mass Media Coverage of Rural Development News

MASS MEDIA COVERAGE OF RURAL DEVELOPMENT NEWS. A CONTENT ANALYTICAL STUDY OF THE GUARDIAN, DAILY CHAMPION, PUNCH AND DAILY STAR NEWSPAPERS.

In order to have a good and complete academically oriented work, it is required that there are inputs from already existing works as reference.

In this project work, which is aimed at analyzing the level at which mass media especially newspapers covers rural development news in this country, primary and secondary data were used as part of the sources of literature review. [Read more…]

Attitude of Female Mass Communication Students Towards Journalism as a Career

Attitude of Female Mass Communication Students Towards Journalism as a Career

Attitude studies have been the concern of many researchers. Cruth field et al, noted that not all attitude governs action is in part determined by its particular pattern of characteristics.

Katz and Stotland defined three component of attitude. They are cognitive, feeling and action components.

Cognitive component of an attitude consists of evaluated beliefs, which involve the attribution of favourable or unfavourable good or bad. The feeling component of attitude refers to the emotions, connect with the object is the object pleasing or displeasing, is it liked or disliked. The action tendency component of an attitude includes all the behavioral readiness associated with the attitude. [Read more…]