The Effectiveness of the Radio as an Agent of Social Mobilization in Rural Communities

The Effectiveness of the Radio as an Agent of Social Mobilization in Rural Communities (A Case Study Of Anambra State)

In exercise of carrying out a research of this type. The need for an overview of all literature weather published or unpublished is very important and it is indispensable. Social mobilization involves either sustaining or creating new awareness in a particular people at a particular time for a given purpose under this circumstance, the effectiveness of the press as an agent in information dissemination cannot be over-emphasized. [Read more…]

Magazine Reading Habits Of Students In Institution Of Higher Learning

Magazine Reading Habits Of Students In Institution Of Higher Learning (A Study Of Nnamdi Azikiwe University, Awka)

It is common place to see a magazine these days in every part of the world. This is irrespective of the linguistic, political or environmental variation of the area. This is because a magazine is a veritable tool for social, political, cultural, religious or academic expressions of a people or group of people. [Read more…]

The Impact of Community Newspaper in Creating Political Awareness at the Local Level

THE IMPACT OF COMMUNITY NEWSPAPER IN CREATING POLITICAL AWARENESS AT THE LOCAL LEVEL, A CASE STUDY OF AGUATA LOCAL GOVERNMENT AREA.

The main objective of literature review is to enable a researcher embark on some intellectual cum consultation journey through “visiting” of some work prepare by past writer the researcher is working on or related topic(s).

In reviewing these literatures, the researcher deemed it very necessary to narrow her review to the following areas which are either directly or indirectly related to the topic of discourse. [Read more…]

The Attitude of Female Mass Communication Students Towards Journalism as a Career

THE ATTITUDE OF FEMALE MASS COMMUNICATION STUDENTS TOWARDS JOURNALISM AS A CAREER (A STUDY OF NNAMDI AZIKWE UNIVERSITY AWKA)

Generally, the purpose of a review is to analyze critically a segment b a published body of knowledge through summary. Classification and comparison of prior research studies, reviews of literature and theoretical articles.

In the research context, literature means a collection of printed material provided in the form of books journals, magazines, newspapers, documents, abstract, proposals, reports etc. dealing with specific object. According to Ogili (2005:42) says: [Read more…]

The Impact of Television Advertisement of ‘Always’ on Consumers Choice of Sanitary Towel

THE IMPACT OF TELEVISION ADVERTISEMENT OF ‘ALWAYS’ ON CONSUMERS CHOICE OF SANITARY TOWEL (A STUDY OF FEDERAL POLYTECHNIC OKO)

The literature serves as the pivot of any research work. Marguez conducted an empirical study on the media of 600 advertisements published in different media in the united states of America between the year 1973-1976 to determine how advertisement is informative and persuasive. [Read more…]

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