The Effects of Television Advertisements on the Buying Habit of Consumers

THE EFFECTS OF TELEVISION ADVERTISEMENTS ON THE BUYING HABIT OF CONSUMERS [PEAK MILK ADVERT IN PERSPECTIVE] A CASE STUDY OF ENUGU URBAN DWELLERS

In general terms, most especially Television advertising, is made in the interest of the public [people] who need to know what product is available and which of them to buy. [Read more…]

The Influence of Television Educational and Entertainment Programmes on Viewers

The Influence of Television Educational and Entertainment Programmes on Viewers in Selected Secondary Schools in Uyo Metropolis

Television is an audio-visual medium that is, it has the ability to combine sight, sound and motion, it is one of the youngest medium of communication though television is most counted for its potentials and competence in educating learners. [Read more…]

The Influence of Akwa Ibom State Broadcasting Co-Operation Radio Advertisement

The Influence of Akwa Ibom State Broadcasting Co-Operation (AKBC) Radio Advertisement,On Consumers Choice  of Champion Beer in Uyo Urban

Communication may be seen as the process of mutual staring of information, ideas, thought to ensures mutual understanding, reduction of uncertainties and appropriate actions, Umoh (1987:35). Maurice Mandel in this book/ Advertising 1978 asserted that of all business activities probably none is better known, more widely discussed and criticizing by the public like advertising. [Read more…]

The Influence of AIT Coverage on Post 2011 Election Sentiments

The Influence of AIT Coverage on Post 2011 Election Sentiments (Among Residents of Kabala Doki, Kaduna)

Generally, mass media have a tremendous impact on almost all parts of our lives. Often, they are established with the intension of disseminating factual, fair, objective and accurate information. Ideally, they are expected to serve the society at large, and not a particular section, religion, class or ethnic group within the society. Therefore, the role played by the media needs to be examined. [Read more…]

The Impact of Nigerian Press on the Choice of Political Candidate

The Impact Of Nigerian Press On The Choice Of Political Candidate (A Case Study Of Residence Of Kaduna Metropolis)

The development of the press and journals at the early stage was hither by non-Nigerian. It was not until around 1900`s that Nigerians began to take serious part in the formation, establishment and running of newspaper business. These arose from the political consciousness of the people and the literary level which was beginning to show an upward curve and partly due to the conscientious socio-cultural and political work of society building emanating from the struggle for independence and the search for liberal, democratic and just society. [Read more…]

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