Attitude of Female Mass Communication Students Towards Journalism as a Career
Attitude studies have been the concern of many researchers. Cruth field et al, noted that not all attitude governs action is in part determined by its particular pattern of characteristics.
Katz and Stotland defined three component of attitude. They are cognitive, feeling and action components.
Cognitive component of an attitude consists of evaluated beliefs, which involve the attribution of favourable or unfavourable good or bad. The feeling component of attitude refers to the emotions, connect with the object is the object pleasing or displeasing, is it liked or disliked. The action tendency component of an attitude includes all the behavioral readiness associated with the attitude. [Read more…]