The Impact of Promotional Activities on the Marketing of Goldenmorn Products

The Impact of Promotional Activities on the Marketing of Goldenmorn Products

The origin of marketing could be toned to the development and growth of the society from the pre- industrial era which was then largely African and highly individualized to an economy built around division of labour. This was followed by the emergence of mass production of different products, which led to surplus.

As Stanton (1984: 5) right pointed out wherever people make more than surly want or want more than they make, the foundations is laid for trade, and trade (ie exchange) is the heart of marketing” As man’s needs became more diverse he could no longer produce all that he needed. [Read more…]

The Effect of Advertising on Consumer Preference Patterns for Malt Drinks

The Effect of Advertising on Consumer Preference Patterns for Malt Drinks in Enugu Metropolis

ADVERTISING: AN OVERVIEW

Advertising has been defined differently by different people Ebue (2000:53) sees advertising as “all about a sponsor sending a message called advertisement through one or more mass media via radio, newspaper, Television, magazine to a large number of potential users of a product”.   According to Kotler and Armstrong (1999:495) defines advertising as “any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor”. [Read more…]

The Impact of Marketing Logistics on Corporate Profitability in the Brewery Industry

The Impact of Marketing Logistics on Corporate Profitability in the Brewery Industry

Literature review is very important in research in that it enables us to know what others have said about the topic in question. In this we find out the negative and positive aspects of what other have written on the research topic. Our findings in literature review   will help to concentrate our effort with what we study. But in reviewing other peoples literary works we have to develop a critical mind in reviewing them. [Read more…]

Customer Orientation in Banking Industry

Customer Orientation in Banking Industry

  • OVERVIEW OF THE MARKETING CONCEPT

Before I proceed to marketing concept I will first of all explain what the marketing is all about. So many professionals has define marketing in different perspective which focus towards the same meaning.

According to Adirika, Ebue and Nnolum (1996:3) sees marketing as all important set of creative human activities aimed at identifying, anticipating and satisfying human needs and want through exchange as efficiently and as effectively as possible. [Read more…]

Sales Promotion as a Panacea for Improved Sales the Nigeria Bottling Company

Sales Promotion as a Panacea for Improved Sales the Nigeria Bottling Company

This chapter of the study reviewed literature on the main topic and sub-theories. These areas of review are grouped under these sub-headings

  • The meaning of sales promotion
  • The objective of sales promotion
  • Sales promotional tools and its implications
  • Advertising as a form of sales promotion
  • Summary of related literature review.

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