The Effectiveness Of Public Relations Practice In The Oil Sector

THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR (A CASE STUDY OF AFRICAN PETROLEUM PLC PORT-HARCOURT)

The only thing on Earth that remains unchanged is change itself. The world is dynamic every economic activities is dynamic and business organization which operates in an environment is dynamic also. Coming to these reasons, modern public relations practice demands a constant evaluation of organization public relations practices so as to determine which area would need an improvement to match nature of the environment. [Read more…]

The Effect Of Product Advertising On A Company’s Sales Volume

THE EFFECT OF PRODUCT ADVERTISING ON A COMPANY’S SALES VOLUME. (A CASE STUDY OF 7UP BOTTLING LTD 9TH MILE CORNER, ENUGU STATE).

It is imperative to explain the meaning of marketing and its function in order to give full meaning to this study. Marketing is a very broad discipline, versatile and all embracing. It can be defined in so many ways according to the functions it performs in every organization and society. [Read more…]

The Effect Of Physical Distribution On The Sales Volume Of Beverage In Enugu Metropolis

THE EFFECT OF PHYSICAL DISTRIBUTION ON THE SALES VOLUME OF BEVERAGE IN ENUGU METROPOLIS (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY)

In this chapter the researcher will review some literature to get what others have about this subject.

2.1 DEFINITION OF PHYSICAL DISTRIBUTION

Different people hold different view of physical distribution such that various intellectuals and authors had contributed to physical distribution with different and numerous definitions both related and divest some of such definitions are disclosed below. [Read more…]

The Effect Of Motivational Policies And Practice On Sales Force In Nigeria Banking Industry

THE EFFECT OF MOTIVATIONAL POLICIES AND PRACTICE ON SALES FORCE IN NIGERIA BANKING INDUSTRY (A CASE STUDY OF FIRST BANK NIGERIA PLC NNEWI)

COMPENSATION AND MOTIVATIONAL POLICIES

Hall (1974) states that no matter how carefully management may forecast, formulate policies and plan elaborate organization structures, the success of its planning is ultimately in the hands of the employees at all levels. Management must therefore not only plan; it must also lead and inspire those it relies to implement policy and make the organization work. [Read more…]

The Influence Of Product Quality On Brand Loyalty In Nigeria

THE INFLUENCE OF PRODUCT QUALITY ON BRAND LOYALTY IN NIGERIA (A CASE STUDY OF  EKWULOBIA RESIDENCE)

This portion of this research project explains the relevant available document (materials) used in the research project. Review of relevant literature helps the researcher to accurately define the problem and formulate appropriate research questions and hypothesis. Apart from acquainting the researcher on the level of work done in the area, thereby revealing what has been covered and those are covered; it enables the researcher to avoid duplication of previous studies or using methods that have proved futile and unproductive. It is a very important step in the researcher process. [Read more…]

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