The Impact of Marketing Logistics on Corporate Profitability in the Brewery Industry

The Impact of Marketing Logistics on Corporate Profitability in the Brewery Industry

Literature review is very important in research in that it enables us to know what others have said about the topic in question. In this we find out the negative and positive aspects of what other have written on the research topic. Our findings in literature review¬†¬† will help to concentrate our effort with what we study. But in reviewing other peoples literary works we have to develop a critical mind in reviewing them. [Read more…]

Customer Orientation in Banking Industry

Customer Orientation in Banking Industry

  • OVERVIEW OF THE MARKETING CONCEPT

Before I proceed to marketing concept I will first of all explain what the marketing is all about. So many professionals has define marketing in different perspective which focus towards the same meaning.

According to Adirika, Ebue and Nnolum (1996:3) sees marketing as all important set of creative human activities aimed at identifying, anticipating and satisfying human needs and want through exchange as efficiently and as effectively as possible. [Read more…]

Sales Promotion as a Panacea for Improved Sales the Nigeria Bottling Company

Sales Promotion as a Panacea for Improved Sales the Nigeria Bottling Company

This chapter of the study reviewed literature on the main topic and sub-theories. These areas of review are grouped under these sub-headings

  • The meaning of sales promotion
  • The objective of sales promotion
  • Sales promotional tools and its implications
  • Advertising as a form of sales promotion
  • Summary of related literature review.

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Effect of Military Dictatorship on the Nigeria Mass Media

Effect of Military Dictatorship on the Nigeria Mass Media

A lot has been written in the concept of the freedom of the press in Nigeria and the subsequent harassment, arrest, detention, assassination and trial of journalist in military tribunals. The research rallied for materials on mass communication, books, magazines, newspapers and electronic media hence most of them or the treatment meted on mass media practitioners but not specifically on judgments drawn from the assessment of the mass media social responsibility between the two. This is necessary because the treatment meted on the practitioners are read on newspapers and magazines but not from a particular book. [Read more…]

Mass Media and Coverage of Health Awareness System in Nigeria

Mass Media and Coverage of Health Awareness System in Nigeria

Since this topic would be better described as the affect of mass media campaign on health awareness system in the country, it is proper and appropriate to review relevant past studies in the area of information dissemination with emphasis on those information, the media used which are likely to affect the acceptance or rejection of a given message and also the factor that facilitates or retards the success of public health information campaign and health itself. [Read more…]