The Role of Public Relations in Consumer Acceptance of Pure Water in Anambra

THE ROLE OF PUBLIC RELATIONS IN CONSUMER ACCEPTANCE OF PURE WATER IN ANAMBRA (A CASE STUDY OF ROCK TAMA PURE WATER INDUSTRY ANAMBRA

Published works public relation are few until recently works on public into the area were not given or occurred or appropriate work treatment. This is ironical that the first set of published workers on public relations that went into the side circulation was those written for us about foreign scholars. [Read more…]

An Analysis of the Role of Packaging in Modern Marketing

AN ANALYSIS OF THE ROLE OF PACKAGING IN MODERN MARKETING (A CASE STUDY OF ISO GLASS, IBADAN, OYO STATE)

This chapter will entail what scholars in the field has seen and written in the past. This is going to make us to gain better understanding of how, and what packaging is all about especially in Iso Glass Plc and the strategies that the research problems are treated. The material will be treated under the following headings. The nature of packaging, here entails and also enables a researcher become better able to identify the producers, the methodology including the instrument that will help the researcher to work effectively and satisfactory. [Read more…]

Impact Of Public Relation On Marketing Of Banking Service In Enugu Metropolis

IMPACT OF PUBLIC RELATION ON MARKETING OF BANKING SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF  ZENITH BANK PLC)

Image making is a function of performance and is only relevant as part of an overall strategic plan which feels excellent in corporate strategic plans are all right, than image making not only aids to achievement of the plan, but also provides many multiplier benefits  arising  from favorable perception of the target audience. This based on the fundamental principles of believe that the mention of the name of any organization revoke certain and differing relation on the average person or group of persons. This feeling is the image of that organization. Such feeling does not necessarily depend on a physical contact with or use of company’s goods and services in a corporate institution. It exist and influence what happens with and the person or organization in question. [Read more…]

The Influence Of Television Advertising On Consumers Choice Of Beverage

THE INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS CHOICE OF BEVERAGE (A CASE STUDY OF CARBURY PLC, LAGOS)

The importance of this chapter is that it avails the researcher the opportunity to examine critically various relevant literatures books, articles and materials available for this study.  To have a better understanding of what literature review entails Okeke (2001, P.31) opine that:

Literature reviews is the critical study of the previous and related works or studies done in the researcher’s area of interest or concern. [Read more…]

The Influence Of Product Quality On Brand Loyalty In Nigeria

THE INFLUENCE OF PRODUCT QUALITY ON BRAND LOYALTY IN NIGERIA (A CASE STUDY OF  EKWULOBIA RESIDENCE)

This portion of this research project explains the relevant available document (materials) used in the research project. Review of relevant literature helps the researcher to accurately define the problem and formulate appropriate research questions and hypothesis. Apart from acquainting the researcher on the level of work done in the area, thereby revealing what has been covered and those are covered; it enables the researcher to avoid duplication of previous studies or using methods that have proved futile and unproductive. It is a very important step in the researcher process. [Read more…]

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