Advertisers Preferences of Media Channel Problems,Choice, and Reasons

ADVERTISERS PREFERENCES OF MEDIA CHANNEL PROBLEMS, CHOICE, AND REASONS (A COMPARATIVE STUDY OF DAILY SUN NEWSPAPER AND NEWSWATCH MAGAZINE)

Here the researcher takes a look at what different authors, researchers and some of the writers has done on this topic of study. This will enable the researcher to have a focus on her own study. [Read more…]

Marketing of Communication Services

Marketing of Communication Services

Much have been said and written about the marketing of communication services.  Communication services is very vital in all aspects of life and even in every organization and government set ups. For every organization to achieve its stated goals and objectives, it must have an adequate communication net work.

Bona Chuks Ebua (2000) identified the basic meaning of communication as a process by which people through verbal or non verbal symbols attempt to create an understanding commonness between them.    It is the process of transmitting stimuli to modify the behaviour or predisposition of other individuals.  [Read more…]

The Effectiveness of Promotional Strategies

The Effectiveness of Promotional Strategies

THE ROLE OF PROMOTIONAL ACTIVITIES IN THE ECONOMY

If left to their own initiative, consumer may not appreciate the message to information presented by the company in order to draw their attention   towards the company or its products.    This account for the reason promotion has become the nub- rub of towards competes industrial would.

Kelvin Amaechi (1991) confirmed the function of  promotional element in Nigerian economy.  He stated by promoting out that “since marketing entails management which is constantly seeking  to identify and  satisfy the needs of consumers and promotion being one of he “your walls” of marketing helps to influence consumer reaction  towards goods and services which can make or mars the country’s economic growth”. [Read more…]

The Effect of Cost Control in Nigeria Breweries

The Effect of Cost Control in Nigeria Breweries

Pandey (2003:371) it remain an uncontroversial fact that any ting done for a specific purpose has it important.  This could be advantageous or disadvantageous.  The significance of the cost control lies in the fact at better armed to face such challenges squarely in future.

WM Herper op cit (2000:284) in cost and management account volume, state some principles must always be borne in mind when engaged in costing.  Cost should be related as closely as possible to it cause, a cost is not charged until it is incurred, the prudence convention should be ignored that is real cost are never charged to future period, profit appropriation are excluded from cost.  Cost are management account and cost control following the principles must be borne in mind when engaged in costing, it should be related as closely as possible to it’s cause and not charged to future period, profit. [Read more…]

The Effectiveness of Public Relations in Service Industries in Nigeria

The Effectiveness of Public Relations in Service Industries in Nigeria

Literature review in project writing is an important exercise. It is important because, it examines the postulations, assumptions, theories, concepts and its opinions of various experts in the field and its related angles. Literature review examines all these as expressed in journals, textbooks, magazines, mimeographs, project, thesis and newspapers. This researcher followed the same pattern, exactly the researcher has to review related literatures in the topics to enable her point her feelings in the right directions and sequentially. [Read more…]