Impact Of Public Relation On Marketing Of Banking Service In Enugu Metropolis

IMPACT OF PUBLIC RELATION ON MARKETING OF BANKING SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF  ZENITH BANK PLC)

Image making is a function of performance and is only relevant as part of an overall strategic plan which feels excellent in corporate strategic plans are all right, than image making not only aids to achievement of the plan, but also provides many multiplier benefits  arising  from favorable perception of the target audience. This based on the fundamental principles of believe that the mention of the name of any organization revoke certain and differing relation on the average person or group of persons. This feeling is the image of that organization. Such feeling does not necessarily depend on a physical contact with or use of company’s goods and services in a corporate institution. It exist and influence what happens with and the person or organization in question. [Read more…]

The Influence Of Television Advertising On Consumers Choice Of Beverage

THE INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS CHOICE OF BEVERAGE (A CASE STUDY OF CARBURY PLC, LAGOS)

The importance of this chapter is that it avails the researcher the opportunity to examine critically various relevant literatures books, articles and materials available for this study.  To have a better understanding of what literature review entails Okeke (2001, P.31) opine that:

Literature reviews is the critical study of the previous and related works or studies done in the researcher’s area of interest or concern. [Read more…]

The Influence Of Product Quality On Brand Loyalty In Nigeria

THE INFLUENCE OF PRODUCT QUALITY ON BRAND LOYALTY IN NIGERIA (A CASE STUDY OF  EKWULOBIA RESIDENCE)

This portion of this research project explains the relevant available document (materials) used in the research project. Review of relevant literature helps the researcher to accurately define the problem and formulate appropriate research questions and hypothesis. Apart from acquainting the researcher on the level of work done in the area, thereby revealing what has been covered and those are covered; it enables the researcher to avoid duplication of previous studies or using methods that have proved futile and unproductive. It is a very important step in the researcher process. [Read more…]

The Impacts Of Pricing In Marketing Of Coke Drinks In Enugu State

THE IMPACTS OF PRICING IN MARKETING OF COKE DRINKS IN ENUGU STATE.

Price can be as a sacrifices made to acquire a given product, which may be monetary or non monetary. Kelechi (2004 : p 77)

But if you have good product, don’t spoil it by trying to sell it too cheap, in other words give the customer the price which he wants and remember that it is no necessary that the cheapest price will not give him the greatest satisfaction (Gabor 1980). [Read more…]

The Impact Of Sales Promotion In The Purchase Intent Of Goko Cleanser

THE IMPACT OF SALES PROMOTION IN THE PURCHASE INTENT OF GOKO CLEANSER AMONG STUDENT OF FEDERAL POLYTECHNIC, OKO. A CASE STUDY OF DR IGUEDO GOKO CLEANSER AKWA-IBOM

It is patent to state that from the onset of this chapter that there were little or no Literature in the subject matter. In other words, literature available on the impact of sales promotion on the purchase  intent of Goko Cleanser among student of Federal Polytechnic Oko, Cover different issue such as:- [Read more…]