An Analysis of the Role of Packaging in Modern Marketing

AN ANALYSIS OF THE ROLE OF PACKAGING IN MODERN MARKETING (A CASE STUDY OF ISO GLASS, IBADAN, OYO STATE)

This chapter will entail what scholars in the field has seen and written in the past. This is going to make us to gain better understanding of how, and what packaging is all about especially in Iso Glass Plc and the strategies that the research problems are treated. The material will be treated under the following headings. The nature of packaging, here entails and also enables a researcher become better able to identify the producers, the methodology including the instrument that will help the researcher to work effectively and satisfactory. [Read more…]

Impact Of Public Relation On Marketing Of Banking Service In Enugu Metropolis

IMPACT OF PUBLIC RELATION ON MARKETING OF BANKING SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF  ZENITH BANK PLC)

Image making is a function of performance and is only relevant as part of an overall strategic plan which feels excellent in corporate strategic plans are all right, than image making not only aids to achievement of the plan, but also provides many multiplier benefits  arising  from favorable perception of the target audience. This based on the fundamental principles of believe that the mention of the name of any organization revoke certain and differing relation on the average person or group of persons. This feeling is the image of that organization. Such feeling does not necessarily depend on a physical contact with or use of company’s goods and services in a corporate institution. It exist and influence what happens with and the person or organization in question. [Read more…]

The Influence Of Television Advertising On Consumers Choice Of Beverage

THE INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS CHOICE OF BEVERAGE (A CASE STUDY OF CARBURY PLC, LAGOS)

The importance of this chapter is that it avails the researcher the opportunity to examine critically various relevant literatures books, articles and materials available for this study.  To have a better understanding of what literature review entails Okeke (2001, P.31) opine that:

Literature reviews is the critical study of the previous and related works or studies done in the researcher’s area of interest or concern. [Read more…]

The Impacts Of Pricing In Marketing Of Coke Drinks In Enugu State

THE IMPACTS OF PRICING IN MARKETING OF COKE DRINKS IN ENUGU STATE.

Price can be as a sacrifices made to acquire a given product, which may be monetary or non monetary. Kelechi (2004 : p 77)

But if you have good product, don’t spoil it by trying to sell it too cheap, in other words give the customer the price which he wants and remember that it is no necessary that the cheapest price will not give him the greatest satisfaction (Gabor 1980). [Read more…]

The Impact Of Sales Promotion In The Purchase Intent Of Goko Cleanser

THE IMPACT OF SALES PROMOTION IN THE PURCHASE INTENT OF GOKO CLEANSER AMONG STUDENT OF FEDERAL POLYTECHNIC, OKO. A CASE STUDY OF DR IGUEDO GOKO CLEANSER AKWA-IBOM

It is patent to state that from the onset of this chapter that there were little or no Literature in the subject matter. In other words, literature available on the impact of sales promotion on the purchase  intent of Goko Cleanser among student of Federal Polytechnic Oko, Cover different issue such as:- [Read more…]

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