The Effect of Sales Promotion on the Marketing of an Organization

The Effect of Sales Promotion on the Marketing of an Organization

Sales Promotion – Promotion is an important arm of the total marketing system.  The need to promote a product, service or idea can not be over emphasized.  This is informed by the fact that a successful marketing outfit can not be put in place without making mention of promotional methods and the tools used in achieving the objectives.  The understanding of promotion is closely tired to the understanding of the basic concept of marketing. [Read more…]

Personal Selling Strategies – Its Effectiveness in Marketing of Capital Goods

Personal Selling Strategies – Its Effectiveness in Marketing of Capital Goods

Personal selling as one of the communication tools is very important in marketing of industrial goods (capital goods) because of it’s technicality and complexity.  And as often been started that personal selling as an interpersonal persuasion process designed to influence certain people’s decision, which involves the face to face communication of information from a seller to a prospective buyer on industrial goods.  It is at this level that the researcher wants to review related literature in this area of study. [Read more…]

The Impact of Promotion on Consumer Patronage of Pharmaceutical Companies

The Impact of Promotion on Consumer Patronage of Pharmaceutical Companies

Consumer Patronage –    Consumers have diverse motivation, taste and preference. They constantly seek solutions to the various state of deprivation (needs) through product offerings and bombardment of promotional messages.Consumer’s perception of his needs and desired solutions sharpened by his socio – economic and cultural background of the study will determine how he reacts to an element or a mix of the promotional variables. [Read more…]

An Evaluation of the Leadership Style and Its Effect on the Employees Attitude

An Evaluation of the Leadership Style and Its Effect on the Employees Attitude

Leadership is an area of managerial responsibility that is needed to develop plans, set objectives that help the organization cope with the future and to meet the demands of the environment.  The technical, economic, social and political characteristics of organization brings about continuing need for the innovation, creativity and imagination of a leader.  Leadership ability therefore is a valuable skill and those who possess or have it reap high rewards. The universal dearth of effective leaders causes organization to scout constantly for them and fosters development and better utilization of existing leadership. [Read more…]

The Role of Product Management in the Marketing of Banking Service

The Role of Product Management in the Marketing of Banking Service

Product Management – Product management embraces the task of adjusting the product throughout its life to match the ever-changing demands of the market place.  Too many organizations make the mistake of thinking that consumers fed and act as they do ad share their wants.

The job of managing a product, then is one of constantly monitoring the market and adjusting the products to meet the markets needs and wants.  The better the product matches the needs of  its market, the more successful it is likely to be. [Read more…]

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