The Impact of Promotion on Consumer Patronage of Pharmaceutical Companies

The Impact of Promotion on Consumer Patronage of Pharmaceutical Companies

Consumer Patronage –    Consumers have diverse motivation, taste and preference. They constantly seek solutions to the various state of deprivation (needs) through product offerings and bombardment of promotional messages.Consumer’s perception of his needs and desired solutions sharpened by his socio – economic and cultural background of the study will determine how he reacts to an element or a mix of the promotional variables. [Read more…]

An Evaluation of the Leadership Style and Its Effect on the Employees Attitude

An Evaluation of the Leadership Style and Its Effect on the Employees Attitude

Leadership is an area of managerial responsibility that is needed to develop plans, set objectives that help the organization cope with the future and to meet the demands of the environment.  The technical, economic, social and political characteristics of organization brings about continuing need for the innovation, creativity and imagination of a leader.  Leadership ability therefore is a valuable skill and those who possess or have it reap high rewards. The universal dearth of effective leaders causes organization to scout constantly for them and fosters development and better utilization of existing leadership. [Read more…]

The Role of Product Management in the Marketing of Banking Service

The Role of Product Management in the Marketing of Banking Service

Product Management – Product management embraces the task of adjusting the product throughout its life to match the ever-changing demands of the market place.  Too many organizations make the mistake of thinking that consumers fed and act as they do ad share their wants.

The job of managing a product, then is one of constantly monitoring the market and adjusting the products to meet the markets needs and wants.  The better the product matches the needs of  its market, the more successful it is likely to be. [Read more…]

Impact of Effective Public Relations in Marketing Expansion of Banking Services

Impact of Effective Public Relations in Marketing Expansion of Banking Services

The success of an organisation can be derived from the efficiency and effectiveness of its resources use. Some organisation can do well with minimum resources, but thee are others which do not do well even with abundant resources – both human, financial and material resources. The difference between depends on the method of allocation of resources and the use to which they are put. As a result, the importance of resources management in achieving organizational success cannot be under estimated. [Read more…]

Public Relation – An Overview

Public Relation – An Overview

PUBLIC RELATION- AN OVERVIEW :Though public relation was solely conceived initially as press generally, its practitioner have recognized that it should aim at informing the public to secure better understanding of public attitudes towards business and that positive steps should be taken to gain public understanding and goodwill.  A significant factor contributing to the development of public relations has been the increase in population and resulting in expansion of all types of business, social and political organization. (Nwosu I. E. 1994). [Read more…]