The Role of Public Relations in Improving Nigeria International Trade

The Role of Public Relations in Improving Nigeria International Trade

We all believe in communication we also say that any management which endorses good communications in house and externally in enlightened. Why anyone should be regarded as enlightened in simply propagating and explaining their own policy or point of view escapes the researcher. As Henry Tames put it “it must be part less to work in the dark, or pursuing a relentless chche- hidden train of thought to made you light under a bush”. [Read more…]

The Effectiveness of Physical Distribution

The Effectiveness of Physical Distribution

MEANING OF PHYSICAL DISTRIBUTION

There are several scholars and authors with different definitions of physical distribution, the most prominent among these authors whose definitions are quoted by others are America management Association 1969), and Kotler: 1994:585). The council definition of physical distribution as follows. [Read more…]

Marketing of Family Planning Services

Marketing of Family Planning Services

Family Planning – In many developing countries such as Nigeria, population explosion has contributed to be a great treat to the limited economic and social resources.   The fear has always been on the fact that population is growing at a faster rate than the available jobs, social services and food production.   [Read more…]

The Effect of Sales Promotion on the Marketing of an Organization

The Effect of Sales Promotion on the Marketing of an Organization

Sales Promotion – Promotion is an important arm of the total marketing system.  The need to promote a product, service or idea can not be over emphasized.  This is informed by the fact that a successful marketing outfit can not be put in place without making mention of promotional methods and the tools used in achieving the objectives.  The understanding of promotion is closely tired to the understanding of the basic concept of marketing. [Read more…]

Personal Selling Strategies – Its Effectiveness in Marketing of Capital Goods

Personal Selling Strategies – Its Effectiveness in Marketing of Capital Goods

Personal selling as one of the communication tools is very important in marketing of industrial goods (capital goods) because of it’s technicality and complexity.  And as often been started that personal selling as an interpersonal persuasion process designed to influence certain people’s decision, which involves the face to face communication of information from a seller to a prospective buyer on industrial goods.  It is at this level that the researcher wants to review related literature in this area of study. [Read more…]

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