Marketing Project Topics Approved by Nigerian Universities

Marketing Project Topics Approved by Nigerian Universities

Marketing Project Topics Approved by Nigerian Universities – Get your own Marketing Project Topics here! These Marketing Research /Project topics below has duly been researched and approved. All Marketing Project topics here contain the complete relevant Chapters required. These include: [Read more…]

Advertising – The Role of Product Advertising on Sales

Advertising – The Role of Product Advertising on Sales

Advertising – It is imperative to explain the meaning of marketing and its function in order to give full meaning to this study.Marketing is a very broad discipline, versatile and all embracing.  It can be defined in so many ways according to the functions it performs in every organization and society. [Read more…]

Branding – It’s Importance in Marketing

Branding – It’s Importance in Marketing

Branding – The study of consumers behaviour is consumed with these statements, why consumers behave the way they do consumers learn about new products, how consumers opinions and impression are modified. [Read more…]

The Impact of Information Technology in Banking Industry

The Impact of Information Technology in Banking Industry

In firms that are conscious of need for better information management, there is a shift from a fact and information gathering activity to a problem solving and action recommending function.  In today’s business setting a company’s need to add new dimension to it information management, predicated on the system approach to marketing management.  A marketing information technology would emphasis the continuing interaction and integration of information in decision process. [Read more…]

Problems and Prospects of Marketing in Small-Scale Industries in Nigeria

Problems and Prospects of Marketing in Small-Scale Industries in Nigeria

Marketing is the link between the needs of a society and its industrial activities.   It is that all function that matches the organization’s offering to the ever-changing need of the market place.   According to a Renowned Market Scholar Peter Drucker “Marketing is so basic that cannot be considered a separate function.   It is the whole business seen from the point of view of its final result, that is from the customer’s point of view. [Read more…]