Impact of Sales Persons on the Corporate Growth Potentials of a Company

 Impact of Sales Persons on the Corporate Growth Potentials of a Company

Any marketing organization system usually consists of two  sets of dynamic forces within which a firm or company must operate.  The forces are the internal and external environmental  elements.  The internal forces are called the “controllable variables” which comprises the P’s, the products, price, place  and promotion. [Read more…]

Marketing Project Topics Approved by Nigerian Universities

Marketing Project Topics Approved by Nigerian Universities

Marketing Project Topics Approved by Nigerian Universities – Get your own Marketing Project Topics here! These Marketing Research /Project topics below has duly been researched and approved. All Marketing Project topics here contain the complete relevant Chapters required. These include: [Read more…]

Advertising – The Role of Product Advertising on Sales

Advertising – The Role of Product Advertising on Sales

Advertising – It is imperative to explain the meaning of marketing and its function in order to give full meaning to this study.Marketing is a very broad discipline, versatile and all embracing.  It can be defined in so many ways according to the functions it performs in every organization and society. [Read more…]

Branding – It’s Importance in Marketing

Branding – It’s Importance in Marketing

Branding – The study of consumers behaviour is consumed with these statements, why consumers behave the way they do consumers learn about new products, how consumers opinions and impression are modified. [Read more…]

The Impact of Information Technology in Banking Industry

The Impact of Information Technology in Banking Industry

In firms that are conscious of need for better information management, there is a shift from a fact and information gathering activity to a problem solving and action recommending function.  In today’s business setting a company’s need to add new dimension to it information management, predicated on the system approach to marketing management.  A marketing information technology would emphasis the continuing interaction and integration of information in decision process. [Read more…]