The Assessment of the Influence of Corporate Image on Marketing a Manufactures Brand Name Product

THE ASSESSMENT OF THE INFLUENCE OF CORPORATE IMAGE ON MARKETING A MANUFACTURES BRAND NAME PRODUCT (A CASE STUDY OF DENCO FOAM LIMITED ONITSHA ANAMBRA STATE)

This chapter will be used by the researcher to visit the work done by authors in marketing and related discipline. Several authors have written on this topic “Corporate image” each had submitted his or her own observation based on his perspective. [Read more…]

The Influence of Television Advertising on Consumers Choice of Beverage

THE INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS CHOICE OF BEVERAGE (A CASE STUDY OF NESTLE PLC LAGOS)

The importance of this chapter is that is avails various the researchers the opportunity to to examine critically various relevant literature, books, articles and material available for this study to have a better understanding of what literature review entails okeke (2001:31) opines that : literature reviews is the critical study of the previous and related works  or studies done in the researchers area of interest giving a voice o n this Eze (2003:22) asserts that literature review forms the basis for the investigative process because it produces the researcher with he opportunity to look into “ the pool of knowledge available to him. Literature reviews in this chapter is divided into five sections as literature to the study namely. [Read more…]

The Effective Marketing Communication as a Tool for Greater Productivity in Organization

THE EFFECTIVE MARKETING COMMUNICATION AS A TOOL FOR GREATER PRODUCTIVITY IN ORGANIZATION (A CASE STUDY OF UNION PLC AWKA)

In the work of shift “Communication channel is a device or means for delivering a message from a sender to receiver. Business letter, a channels include call and a meeting are example of channels include reports and telegram”. Communication experts had described feedback as a means of correcting and evaluating communication effort. [Read more…]

The Role of Public Relations in Consumer Acceptance of Pure Water in Anambra

THE ROLE OF PUBLIC RELATIONS IN CONSUMER ACCEPTANCE OF PURE WATER IN ANAMBRA (A CASE STUDY OF ROCK TAMA PURE WATER INDUSTRY ANAMBRA

Published works public relation are few until recently works on public into the area were not given or occurred or appropriate work treatment. This is ironical that the first set of published workers on public relations that went into the side circulation was those written for us about foreign scholars. [Read more…]

An Analysis of the Role of Packaging in Modern Marketing

AN ANALYSIS OF THE ROLE OF PACKAGING IN MODERN MARKETING (A CASE STUDY OF ISO GLASS, IBADAN, OYO STATE)

This chapter will entail what scholars in the field has seen and written in the past. This is going to make us to gain better understanding of how, and what packaging is all about especially in Iso Glass Plc and the strategies that the research problems are treated. The material will be treated under the following headings. The nature of packaging, here entails and also enables a researcher become better able to identify the producers, the methodology including the instrument that will help the researcher to work effectively and satisfactory. [Read more…]