The Role of Public Relations in Marketing of Burxin Paint Industry in Anambra State

The Role of Public Relations in Marketing of Burxin Paint Industry in Anambra State

A lot of research has been canceled out concerning consumer patronage as it concerns business performances. However, no attempt has been made concerning the use of public relations to enhance consumer patronage which will lead to positive business performances. [Read more…]

Marketing Practices and Consumer Satisfaction in the Hotel Industry

Marketing Practices and Consumer Satisfaction in the Hotel Industry (A Case Study Of Abia Hotel Ltd. Umuahia)

These are lots of work done in this area of consumer satisfaction. Its mention is to made of all, there would not be enough space and time. We would therefore limit ourselves to a reasonable volume. With the past few years, there has been a notable single of interest in the concept of consumer satisfaction. In Nigeria, several seminar has been held on this subject. [Read more…]

The Assessment of the Influence of Corporate Image on Marketing a Manufactures Brand Name Product

THE ASSESSMENT OF THE INFLUENCE OF CORPORATE IMAGE ON MARKETING A MANUFACTURES BRAND NAME PRODUCT (A CASE STUDY OF DENCO FOAM LIMITED ONITSHA ANAMBRA STATE)

This chapter will be used by the researcher to visit the work done by authors in marketing and related discipline. Several authors have written on this topic “Corporate image” each had submitted his or her own observation based on his perspective. [Read more…]

The Influence of Television Advertising on Consumers Choice of Beverage

THE INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS CHOICE OF BEVERAGE (A CASE STUDY OF NESTLE PLC LAGOS)

The importance of this chapter is that is avails various the researchers the opportunity to to examine critically various relevant literature, books, articles and material available for this study to have a better understanding of what literature review entails okeke (2001:31) opines that : literature reviews is the critical study of the previous and related works  or studies done in the researchers area of interest giving a voice o n this Eze (2003:22) asserts that literature review forms the basis for the investigative process because it produces the researcher with he opportunity to look into “ the pool of knowledge available to him. Literature reviews in this chapter is divided into five sections as literature to the study namely. [Read more…]

The Effective Marketing Communication as a Tool for Greater Productivity in Organization

THE EFFECTIVE MARKETING COMMUNICATION AS A TOOL FOR GREATER PRODUCTIVITY IN ORGANIZATION (A CASE STUDY OF UNION PLC AWKA)

In the work of shift “Communication channel is a device or means for delivering a message from a sender to receiver. Business letter, a channels include call and a meeting are example of channels include reports and telegram”. Communication experts had described feedback as a means of correcting and evaluating communication effort. [Read more…]

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