The Practice of Corporate Social Responsibilities in the Brewery Industry

THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY (A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU)

Socially responsible marketing which incorporates the societal marketing concept goes above and beyond responsive marketing.  Some argue that you can not practice socially responsible marketing if you do not appreciate the importance of being responsive.Other argue that being too socially responsible could create problems for the company. [Read more…]

The Impact of Marketing in the Development of Tourism

THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM (A CASE STUDY OF ENUGU STATE)

Much have been said and written about the Tourism Centers in marketing services or organization. Tourism is very important in every organization even in the marketing industry and also in our traditional society. [Read more…]

Product Development in the Cable Industry: Problems And Prospect

PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT. (A CASE STUDY OF CUTIX CABLE PLC NNEWI ANAMBRA STATE)

 As part of this project to identify those prospects and problems that pose a constraint to cable producers towards development products attention has been directed to many intelligent personnel who has done research on product development and problems to be faced before a new product is developed. [Read more…]

Corporate Advertising as an Effecting Promotional Tool in the Marketing of Banking Services

CORPORATE ADVERTISING AS AN EFFECTING PROMOTIONAL TOOL IN THE MARKETING OF BANKING SERVICES (A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE)

Advertising roots can be traced to early history. Although advertising is primarily a private enterprise marketing tools, is used in all the countries of the world including socialist countries. It is a cost effective way to dissemination message. Whether it be to build brand preference for coca-cola all over the world or to motivate a development nations consumer to drink milk or practice both control advertising practice goes back to the very beginning of recorded history. [Read more…]

An Assessment of the Physical Distribution of Soft Drink

AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA L.G.A ANAMBRA STATE)

The Physical Distribution of soft drinks in Nigeria has obviously played many roles in the economic growth of the country and the Onitsha metropolitans in particular. Through, series of identifies obstacles and hindrance have actually intruded their ways in playing their implied roles to the consumers of soft drinks in Onitsha, and Nigeria at large. [Read more…]