The Role of Public Relations in Marketing of Burxin Paint Industry in Anambra State

The Role of Public Relations in Marketing of Burxin Paint Industry in Anambra State

A lot of research has been canceled out concerning consumer patronage as it concerns business performances. However, no attempt has been made concerning the use of public relations to enhance consumer patronage which will lead to positive business performances. [Read more…]

Marketing Practices and Consumer Satisfaction in the Hotel Industry

Marketing Practices and Consumer Satisfaction in the Hotel Industry (A Case Study Of Abia Hotel Ltd. Umuahia)

These are lots of work done in this area of consumer satisfaction. Its mention is to made of all, there would not be enough space and time. We would therefore limit ourselves to a reasonable volume. With the past few years, there has been a notable single of interest in the concept of consumer satisfaction. In Nigeria, several seminar has been held on this subject. [Read more…]

The Assessment of the Influence of Corporate Image on Marketing a Manufactures Brand Name Product

THE ASSESSMENT OF THE INFLUENCE OF CORPORATE IMAGE ON MARKETING A MANUFACTURES BRAND NAME PRODUCT (A CASE STUDY OF DENCO FOAM LIMITED ONITSHA ANAMBRA STATE)

This chapter will be used by the researcher to visit the work done by authors in marketing and related discipline. Several authors have written on this topic “Corporate image” each had submitted his or her own observation based on his perspective. [Read more…]

The Effective Marketing Communication as a Tool for Greater Productivity in Organization

THE EFFECTIVE MARKETING COMMUNICATION AS A TOOL FOR GREATER PRODUCTIVITY IN ORGANIZATION (A CASE STUDY OF UNION PLC AWKA)

In the work of shift “Communication channel is a device or means for delivering a message from a sender to receiver. Business letter, a channels include call and a meeting are example of channels include reports and telegram”. Communication experts had described feedback as a means of correcting and evaluating communication effort. [Read more…]

The Role of Public Relations in Consumer Acceptance of Pure Water in Anambra

THE ROLE OF PUBLIC RELATIONS IN CONSUMER ACCEPTANCE OF PURE WATER IN ANAMBRA (A CASE STUDY OF ROCK TAMA PURE WATER INDUSTRY ANAMBRA

Published works public relation are few until recently works on public into the area were not given or occurred or appropriate work treatment. This is ironical that the first set of published workers on public relations that went into the side circulation was those written for us about foreign scholars. [Read more…]

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