Product Development in the Cable Industry: Problems And Prospect

PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT. (A CASE STUDY OF CUTIX CABLE PLC NNEWI ANAMBRA STATE)

 As part of this project to identify those prospects and problems that pose a constraint to cable producers towards development products attention has been directed to many intelligent personnel who has done research on product development and problems to be faced before a new product is developed. [Read more…]

Corporate Advertising as an Effecting Promotional Tool in the Marketing of Banking Services

CORPORATE ADVERTISING AS AN EFFECTING PROMOTIONAL TOOL IN THE MARKETING OF BANKING SERVICES (A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE)

Advertising roots can be traced to early history. Although advertising is primarily a private enterprise marketing tools, is used in all the countries of the world including socialist countries. It is a cost effective way to dissemination message. Whether it be to build brand preference for coca-cola all over the world or to motivate a development nations consumer to drink milk or practice both control advertising practice goes back to the very beginning of recorded history. [Read more…]

An Assessment of the Physical Distribution of Soft Drink

AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA L.G.A ANAMBRA STATE)

The Physical Distribution of soft drinks in Nigeria has obviously played many roles in the economic growth of the country and the Onitsha metropolitans in particular. Through, series of identifies obstacles and hindrance have actually intruded their ways in playing their implied roles to the consumers of soft drinks in Onitsha, and Nigeria at large. [Read more…]

Advertisers Preferences of Media Channel Problems,Choice, and Reasons

ADVERTISERS PREFERENCES OF MEDIA CHANNEL PROBLEMS, CHOICE, AND REASONS (A COMPARATIVE STUDY OF DAILY SUN NEWSPAPER AND NEWSWATCH MAGAZINE)

Here the researcher takes a look at what different authors, researchers and some of the writers has done on this topic of study. This will enable the researcher to have a focus on her own study. [Read more…]

Marketing of Communication Services

Marketing of Communication Services

Much have been said and written about the marketing of communication services.  Communication services is very vital in all aspects of life and even in every organization and government set ups. For every organization to achieve its stated goals and objectives, it must have an adequate communication net work.

Bona Chuks Ebua (2000) identified the basic meaning of communication as a process by which people through verbal or non verbal symbols attempt to create an understanding commonness between them.    It is the process of transmitting stimuli to modify the behaviour or predisposition of other individuals.  [Read more…]