The Marketing Strategies of the Paint Industry (A Case Study of Saclux Paints Limited) Part 2

The Marketing Strategies of the Paint Industry (A Case Study of Saclux Paints Limited)  Part 2

In this chapter many literatures by eminent scholars that relate to the research topic were reviewed.  This review of the literature looks at the concept of marketing and its effectiveness as a strategies of saclux paint industry.  The literature review provides the theoretical framework on which the whole study stands, it is an examination of all relevant issues and variables related or inherent in the study.  The review also takes the research to past revelations on findings by previous scholars”. [Read more…]

Influence of Packaging on the Consumer Purchase Behaviour ( A Study of Paterson Zochonis)

Influence of Packaging on the Consumer Purchase Behaviour ( A study of Paterson Zochonis)

   Influence of Packaging on the Consumer Purchase Behaviour – This chapter focused on the producers The researcher adopted to obtain relevant data for the study. This stage appears critical because it involves implementing the research plan or design.
However, Ozo et al (1999:83) opined that research methodology involves or series of prior decisions that are taken together and thus, provide a master plan for executing A research project. [Read more…]

Problems Facing Public Enterprises in Nigeria

Problems Facing Public Enterprises in Nigeria

 Problems Facing Public Enterprises in Nigeria –    The variety of approaches to the theoretical background of management have provided their own versions of what is meant by such key word as management. There is no generally accepted definition of management as an activity. Management has been defined by different authors. Frost G. (1966:13) defined management as the act of directing human activities in such a way as to achieve the greatest possible measure of conformity with company policy. [Read more…]

The Marketing Strategies of the Paint Industry (A Case Study of Saclux Paints Limited)

The Marketing Strategies of the Paint Industry (A Case Study of Saclux Paints Limited)

The Marketing Strategies – Survival is probably the most basic direct or indirect motivation for all company actions. No company is in business to fail. Business generally is a risk and the business environment is ever dynamic that it will be unwise in the extreme for a company not to plan for possible future strategies for the product, which make the operation of industry viable. [Read more…]